Mission
Metaphysical Thesis
We couldn't find any solid mission statement on the internet. 0/100Clear vision of the bright future
We couldn't find any future vision ideas of Jacquemus on the internet. 0/100Narrative
A touching story about Simon, who grew up in Southern France, who lost his mom early and dedicated his creativity to her. He's a self-made man who showed up in Paris with no money, made his way to the Louis Vuitton startup accelerator, and launched a successful business. While he's keeping calm and loving his country-life and doesn't look like a gnarly rich guy. 50/100Giving hope
Jacquemus delivers a unique combination of sensual minimalism with youthful freshness and playfulness. "Naive, raw, and smiley," as Simon describes it. His shows bring a warm feeling that there are places on Earth where you can experience friendship and youth. 50/100Emotionally supportive community
The team high-fives each other during the shows, but we haven't found any brand-related communities of non-employees. 10/100Shoutouts
The brand and the founder give a lot of public appreciation to celebrities, but we haven't found any cases of shoutouts to ordinary community members. 10/100Secrets
Jacquemus runs his fashion shows, accessible only to significant contributors to the fashion industry or the brand. While there's a lot of space for organizing different layers of private events for a broader audience. 50/100People feel the power
The brand is mostly run by Simon and his closest friends & family. 0/100Scapegoats
The brand has a unique positive vibe with no opposition to external entities. 0/100Icons
Simon is rapidly becoming a fashion legend: lots of interviews, shows, and magazine covers with him. But we haven't found any books or movies about Jacquemus yet. 50/100Internal motivation
The brand is mostly commercial at the moment. 0/100Symbols
The brand is in the process of gaining its iconic symbols: micro-bag, tiny fasteners, youthful fresh colors. His bag created the whole category, just look at that eye candy 🤣 25/100
Communication architecture
Active peer-to-peer collaboration to solve vital issues
We haven't found any of these. 0/100Active peer-to-peer collaboration to have fun
Can't find any of these. 0/100Structured network of ambassadors
There are tons of top-level celebrity models and influencers wearing Jacquemus, participating in his events, and praising him on the internet. Emily Ratakowsky, Laetitia Casta, Kardashians, Lipa Dua, to name a few.Plus, when any person is wearing his clothes, it automatically becomes a visible ambassador of the brand (here comes the power of fashion). 75/100
Celebrity + followers
Simon is a fast-growing celebrity himself, has millions of Instagram followers, and a massive ongoing media coverage. 50/100Local physical chapters
There are brick&mortar boutiques in Europe. 25/100Global outreach
There are some third-party retailers who sell Jacquemus among other brands. 10/100Mechanics
System of achievements / ranks / social statuses
We haven't found any of these. 0/100Gamification
We haven't found any of these. 0/100Education
We haven't found any of these. 0/100Leaderboards
We haven't found any of these. 0/100Contests
We haven't found any of these. 0/100User-generated content
We haven't found any of these. 0/100Random events (raffles, lotteries)
We haven't found any of these. 0/100External motivation
There are paid partnerships with third-party retailers. 10/100Rituals
Onboarding
We haven't found any of these. 0/100Daily rituals
People engage with Jacquemus via Instagram and while wearing the clothes. 50/100Weekly rituals
We haven't found any of these. 0/100Monthly rituals
We haven't found any of these. 0/100Quarterly rituals
His seasonal fashion shows are awesome and unique. 75/100Annual rituals
He also participates in annual fashion shows, which gain tons of attention from the media, influencers, and celebrities. 50/100Integration
Collaboration with governments
We haven't found any. 0/100Collaboration with media/culture
It's huge: celebrities like Rihanna, Beyonce, and Kardashians, media outlets, participation in ratings, fashion shows, and events. 75/100Collaboration with large businesses
His collabs with LVMH, Nike, and Tekla are awesome and commercially successful. 75/100
Collaboration with science
We haven't heard about these. 0/100Collaboration with other communities
Jacquemus is actively collaborating with LGBTQ+ communities. 25/100Commercial
Revenue / Marketing budget rate
We found only revenue info ($100m/y) but don't know anything about the marketing budget. So, we use the benchmark of LVMH and other fashion brands that spend ∼30% of revenue on marketing. 25/100YoY revenue growth rate / Marketing budget rate
The revenue is doubling YoY, but there's no information about the marketing budget growth since the company is private. 25/1005-year retention rate
The brand is too young to evaluate 5-year retention. 0/1001-year retention rate
It looks like the brand has very loyal customers. Even celebrities collaborate with him for years. 100/10060-day retention rate
60-day retention is a no-brainer in the fashion industry. 100/100Community growth YoY in number of people
It's doubling each year. 50/100Summary: Jacquemus is a solid Corporation, but far from being a Cult
Overall Evita Score: 6,655 out of 27,400.Evita Community Grade is: 🧑💼 Corp.
Jacquemus has ranked very high for a young brand, and it tells us a lot about the power and cult-ness of the fashion industry. All customers automatically become brand ambassadors as they wear the brand logo across their bodies. Celebrities and corporations actively collaborate with Jacquemus boosting his integration into different communities.
We believe there's a vast potential to grow the cult-ness of Jacquemus because he has built a unique category of bags and an authentic fresh youthful look. Here's what we can do further:
— make a movie and write a book about Jacquemus
— build an educational funnel to engage more people to the fashion industry, learn how to have fun and make money with fashion.
— provide more extraordinary experiences where people can feel the fresh vibe of the brand. A couple of fashion shows per year is too rare.
Here's the Evita Radar for Jacquemus:
Would love to discuss this on Twitter.
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