Examples:
- Tesla spends $0 on paid ads (okay, Elon has recently raised a private round to buy Twitter for $44b).
- Lululemon spends twice less on marketing than Nike but added x1.5 more sales YoY in absolute numbers. Its strategy is x3 more efficient.
Sources:
https://lnkd.in/gVrYBZ-n
https://lnkd.in/gtjqp-EM
#business #marketing #sales #community
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