Published at the end of 2010.
Budget: $40m.
Box: $225m.
Followed by a $1.5B round in 3 months.
And an IPO in 1 year.
Maybe you even remember that the name of the movie was "The Social Network" 😜 And folks just have nailed the industry term and the logo to the Facebook brand.
More examples of personal brands?
- Bill Gates
- Steve Jobs
- Elon Musk
- Lee Iacocca
- Jack Welch
- Warren Buffett
More examples of pumping whole industries?
Pirates of Silicon Valley: published in June 1999, NASDAQ pumped x2 for 8 months after.
Silicon Valley series: published in 2014-2019, the VC market pumped x2.3 in 6 years (x1.7 faster than before the series).
Broader examples?
- Holy Bible
- Post-WWII Germany
- USSR communist movies and art
People love stories. It's easy to remember and to pass along the way.
People love stories about other people being heroes & humans, with ups&downs, unique characters, etc.
If your company doesn't have a solid narrative — you'll become a commodity and lose pricing power and attention.
Make a movie or a book about yourself or your business. Build a fantastic narrative about how a person passed through the circumstances, overcame challenges, and became a hero.
#community #narrative #icons
That's It, Folks!
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