Evita Blog

A community is a major moat a business can have today.

Building Community
Everything is easy to copy:
  • Logos/designs/websites
  • Paid ad strategies and texts
  • Logistics/infrastructure 

The only moats a business can have are:
  1. Super-deep intellectual property that's 10+ years ahead of competitors. I see this VERY rare in the VC pipeline. And most VCs want to refrain from sponsoring this because they want fast traction. You can't have instant sales if you're going to develop nuclear plant technology 😜
  2. Super-deep government-level lobby. It's also VERY rare in the venture market. 
  3. Loyal growing community. Now, this is what every founder can achieve with no pedigrees.

And VCs love to fund niche celebrities: 
  • there's a hot audience
  • the founder feels the people deeply
  • they can rapidly test lots of crappy MVPs for free

And 99% of businesses are commodities and will shut down if they do not grow the community around—banks, 15-min deliveries, food producers, restaurant chains, etc. 

Building tribes is the only way to do business in the XXI century.

#community #sales #business #marketing

That's It, Folks!

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