Remember the Facebook movie? Published at the end of 2010. Budget: $40m. Box: $225m. Followed by a $1.5B round in 3 months. And an IPO in 1 year.
Maybe you even remember that the name of the movie was "The Social Network" 😜 And folks just have nailed the industry term and the logo to the Facebook brand.
More examples of personal brands?
Bill Gates
Steve Jobs
Elon Musk
Lee Iacocca
Jack Welch
Warren Buffett
More examples of pumping whole industries? Pirates of Silicon Valley: published in June 1999, NASDAQ pumped x2 for 8 months after. Silicon Valley series: published in 2014-2019, the VC market pumped x2.3 in 6 years (x1.7 faster than before the series).
Broader examples?
Holy Bible
Post-WWII Germany
USSR communist movies and art
People love stories. It's easy to remember and to pass along the way.
People love stories about other people being heroes & humans, with ups&downs, unique characters, etc.
If your company doesn't have a solid narrative — you'll become a commodity and lose pricing power and attention.
Make a movie or a book about yourself or your business. Build a fantastic narrative about how a person passed through the circumstances, overcame challenges, and became a hero.