People love it, and it's not only emotional. It's real: — hopeful students have better academic outcomes, — hopeful adults report greater life satisfaction, — and hopeful seniors have significantly lower rates of mortality
Bringing some light of hope to your community members makes them more engaged and increases retention.
Examples of this:
If you follow the instructions from fashion magazines, you will become beautiful and rich.
If you eat collagen (goji, black sesame seeds, etc.) — you will stop aging.
If we turn from oil/gas/nuclear to solar/wind — humanity will survive after 2050.
If you vote for X and they become a president — you will get better medicine and less unemployment.
If you follow the Bible — you will go to Paradise.
If you move to Silicon Valley — VCs will flood your startup with money.
If you follow a Keto diet (paleo, vegan, fruit, prana) — you will be energetic and live longer.